Features & Benefits

Press releases work – creating tens of thousands of dollars of free promotion for companies, every day.  They are the lifeblood of most news organisations and newspapers. Journalists rely on them to provide them with the story leads they need, but only if you can get your press release to the right person.

Many press release services simply publish your release to distribution sites and claim they can get your release seen by thousands. Don’t believe the hype; this method is useless! However, with Piece of Cake PR your release goes directly to the inboxes and fax machines of interested journalists who are actively writing about your field. We don’t do blanket coverage and hope for the best! Your press release will go only to people who would want to write about it, thus increasing the chances of your press release making the news. (Find out how we do this here.)

Plus – your release will automatically go to Google News which really boosts your site’s rankings.

Our writers are former journalists – so they know how to write your release to make it as compelling and newsworthy as possible. Don’t have anything newsworthy to write about? Think again! Check our resources section or talk to us and find out how we can put your company in the news. Small businesses are our speciality; let us help you make it big.

Our expert writers ensure that your press release has thoroughly researched SEO optimized keywords and includes back links to your site, increasing traffic and sales. This is the feature our clients love to rave about.

Unlike other sites, your story will get personal attention from an expert writer and your release will be turned around within 24 hours, making sure that you get press coverage when you need it the most. Plus we automatically follow-up with all journalists we’ve contacted on your behalf to push them to cover your story.