One of the first questions people ask us when they call our company is : How much does a press release cost? Although the question depends on a number of different factors, we’ll try our best here to explain some general pricing guidelines.

The purpose of a press release is to notify the news media about something your company has to say, hopefully resulting in a number of outlets publishing a news story about it and bringing you a ton of new clients and sales. However, with so many options available, prices can vary drastically.

Read more

When it comes to PR, book launches often produce awesome results from the media.

In fact, we’ve had so many gifted authors approach us recently that we wanted to dedicate an entire blog post to explaining the best approach to getting profitable media coverage for the release of your latest title.

Authors have one beauty which always works in their favor – they have something free they can send interested journalists. The word “free” always strikes a chord with the human brain. As such, it is something you should take full advantage off.

This is also a moment for honesty: Most members of the media will want to read at least some of your book before writing a review or featuring it in their publication. Media ethics require all reviews to remain honest and based on research. Therefore, factor either review hard copies or eBooks into your budget – it’s all worth it in the end.

Read more

This success story from last week really shows how powerful a single press release can be.

We distributed a release for David Larson, owner of NegotiatingSalary.com. Before we knew it, The Huffington Post had picked up his story and invited David to become a contributor, blogging about his efforts to help others negotiate salary packages.

Not only will he be getting tens of thousands of dollars-worth of free promotion from T.H.P, he is also having his Twitter feed broadcast on their website in real time – along with a neat contributor profile he can use to boost his credibility to potential clients. You’ve got it, he can now brand himself as ‘David Larson – Huffington Post Contributor’ – how cool will that sound?!

This literally all happened overnight. Here’s the proof (post continued below):

Many congratulations to David – this relationship with a news outlet of such authority could literally take him and his business anywhere. All of this came by sending a single press release, spending under $200.

This is just one of the many success stories we produce every day at Piece of Cake PR. Want to be next in line? Send a press release.

One of our awesome clients, The Clever Travel Companion, enjoyed the following segment on CBS Atlanta last week.

The company also has numerous magazine articles lined up, poised to give their sales a positive boost during the Summer season.

All from just one press release? You’ve got it! Do you want to follow in their footsteps?

The next big Google update could be just around the corner. How will it affect your business?

PRDaily has just published an excellent blog post on this topic: http://www.prdaily.com/Main/Articles/11110.aspx#

Well worth checking out.

A report surfaced on the BBC News website today, highlighting the pure power and gravitas of cheap PR.

It looks as if two New York comedians have hit the big time by spending as little money as possible. In fact, they utilized many free or small-spend strategies in order to successfuly promote their new web television series.

As they put it “The web was available” – as it is to you, too. It’s a truly remarkable story about their rise to fame while never spending more than they needed to.

Read more

You may have noticed the site was down for a few hours today. As you can see, we’ve made a few changes to the look and feel of our virtual home.

We hope the new features and press release packages suit your needs. We’ve worked diligently to devise some new offerings to better serve out clients.

Here’s to the future! *clink*

We’d like to take this opportunity to wish everyone a very Happy Holidays. Read more

Well, we’re now just a few weeks away from the ‘big day’ and the spirit of the Holiday season is all around us.

We just want to take a minute of your time to highlight what a great opportunity this presents for you to get some great media exposure – and ultimately get some hardcore traffic and sales over the next few weeks.

Among all of the magic and wonder of the season, there is a huge problem created for businesses – attention. You see, while you’re holding Holiday sales and special offers or simply trying to increase your sales this month – your competitors are doing exactly the same thing. Therefore, you’ll need to stand out.

One great way of doing this is to get some truly credible media coverage. To your benefit, the Holiday season is like a block of gold to the media and they’re always looking for new and interesting stories to cover due to their increased December output. There is no better time of the year to take advantage of this natural increase in ‘story hunger’.

Don’t worry – you will have a worthy story, even if you don’t know it yet! Drop us an email today and we’ll help you discover the hidden gem among your business. We’ll then take Santa’s reigns and spread the word about you, your product and service.

The result? An edge over your competition that will stand out like Rudolph’s nose.