While many look forward to summer as an opportunity to don their bathing suits and live in the garden, hundreds of thousands of authors prepare for the busiest book selling season of the year.

Book sales rise by up to 300% during the Summer, meaning this is a time of year you can’t afford not to plan for.

Most media outlets increase their coverage of books in July and August, with some even creating dedicated ‘Summer Pick’ issues or adding weekly book reviews to their newspaper/website/TV output.

With the media always planning a few months in advance, you’ll want to send your press release now if you want to eat your piece of the summer book pie. When June rolls around, it will be too late as outlets would have secured their July/August coverage and content.

Just a heads up. It’s a great time of year to increase your sales and gain more exposure; just don’t leave it too late.

Many authors are garnering huge followings through Twitter – and rightly so.

The potential to build an audience and sky-rocket your book sales through social media simply can’t be stressed enough. However, many authors fail to utilize their online audience and use them to sell more books.

So, here are five quick ideas from our team to get your book more attention and more sales through Twitter. Read more

Great news for you authors in North America – March has officially been declared ‘Read an E-Book Month’ by the Canadian Government. This presents an amazing sales opportunity for United States and Canada-based authors. Read more

It’s a sad fact, but very true. 90% of self-published authors sell less than 50 copies of their book in their lifetime and make less than $500.

However, don’t fret – you can be different. The thing is, this 90% are those who write a book, put it online and somehow expect it to sell. The same study that produced the above results also noted that 10,000 new books are launched online every day.

Therefore, the 10% who take positive action and actively market their book are the ones making the money, garnering a growing audience and in some cases making a lucrative living from their writing.

Here’s some tips to keep you in that 10%. Read more

Last year, 25% of all Valentine’s Day gifts were books. Therefore, why not grab the upcoming opportunity to increase your sales?

You’ll be amazed at how we can can tie any book into Valentine’s Day and spin it for the media.

You’ve only got a few days left before the media’s planning deadline arrives, so get in quick.

We’re standing by to hear from you.

Great question! We frequently get asked this so decided we’d clear it up once and for all on the blog.

Timeframes depend on two situations. Take a look at the below, see which one you fall into and read the advice that applies. Read more

We found a great article in this week’s Globe & Mail newspaper – putting the sheer ‘tsunami’ of self-published book in perspective and really driving home the need to heavily market your book when it’s on the virtual shelves.

In in short; nobody is going to help you sell your book. It’s down to you. Will you take action or will you just sit back and get buried by the ‘wave’ of authors who make up your competition?

That’s why we designed our service. To help you ride this wave and stand tall on your longboard of literary success.

So, here’s the article, in its original form….get ready… Read more

A new year brings new opportunities, the best being your chance to commit to the continued marketing of your book, product or service.

January can be fairly quiet among the media, so take advantage of less press release competition and better chances of attention from journalists.

Stuck for ideas on what to send them? Take some inspiration from us. Here are three winning ideas that have solidly proven to catch eyeballs from the media. Read more

Retail experts predict that 30% of all gifts this Holiday season will be books. It’s a perfect opportunity for you to kick-start or increase your sales!

However, if you want to get in on this ‘once-a-year’ opportunity, you’ll need to act now. There’s only days left to catch the media before the wrap up (excuse the pun) their festive coverage plans.

So, order a press release package today and don’t give this perfect opportunity to sell more books. It only comes once each year!

We work with around 800 self-published authors a year, so are able to come to very firm conclusions about what makes some sell a ton of books, others sell a few (often to just family and friends) and around half sell none at all. Yes, you heard the latter correctly.

After seeing the same endemic problem time and time again, we felt it was only fair to share it. In fact, we believe that this is most authors’ biggest mistake and the number one reason for absent or slow sales. Read more